How to innovate like Google

google

After a seven-year hiatus, my byline has made a comeback in the Philippines’ most widely-read newspaper. It certainly feels good. Thanks to the kindness of Ms. Margie Quimpo-Espino, one of the esteemed editors of the Philippine Daily Inquirer.

Here’s an excerpt of what I wrote about Google’s innovation strategy. Just click on the link to read the whole article. After reading, you can come back to my blog and perhaps share what you think about innovation.

“Interesting case of Google as an innovator”

By Anthony O. Alcantara
Philippine Daily Inquirer
First Posted 00:16:00 08/04/2008

MANILA, Philippines–Of all the companies that embody innovation, Google presents an interesting case.

Barely 10 years old, it has grown into a behemoth that reflects its imperial ambitions and equally ambitious mission “to organize the world’s information and make it universally accessible and useful.”

Clearly, Google must be doing many things right. In an article in the April 2008 issue of Harvard Business Review by Bala Iyer and Thomas H. Davenport entitled “Reverse Engineering Google’s Innovation Machine,” Google’s innovation strategy was dissected and opened up for scrutiny.

Other companies can learn a lot from Google. The following six key attributes of Google’s innovation system may be worth a look.

Click the link or copy and paste it to your navigation bar to read more:

http://business.inquirer.net/money/features/view/20080804-152445/Interesting-case-of-Google-as-an-innovator

AOA

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