Archive for the entrepreneurship Category

Bloggers are people who blog

Posted in entrepreneurship, technology, writing on July 7, 2012 by gohelpyourself

Everyone could and should have a blog. (Photo by Svilen Milev, taken from http://www.sxc.hu)

By Anthony O. Alcantara

Do you have a brain? Does it have a few functioning neurons? Can you figure out how to use a blogging website or software?

Then congratulations! You can now become a blogger. I can’t guarantee that you will become a good or popular blogger, but I’m pretty sure that you can be a blogger.

It’s that simple. If there is one thing that I learned from bloggers recently, it’s this: they are a bunch of people who can type and have something to say. At first I thought they had special abilities, like mind control and telekinesis.

Anyway, it’s now obvious that despite my few years of sporadic blogging, I still belong to the uninitiated group. When I attended the iBlog8 Summit at the University of the Philippines, I met some awesome bloggers.

Some were very young, some not so young. Some wrote about technology, some wrote about skateboards, some wrote about makeup. In my attempt to figure out what makes a successful blogger, two qualities stood out in my preliminary examination: useful content and online charisma.

Bloggers blog, writers write

Bloggers are people who blog. It’s pretty much the same way when I say that writers are people who write. Talkers are people who talk. Walkers are people who walk. It’s Aristotle who said that we are what we repeatedly do, right? That’s why I try to be careful of what I do. If I surf the web, then I become a web surfer. And if I make stupid comments on Facebook and other social networking sites, I become a stupid commenter.

Most of the time, I try my best to pretend that I’m smart. Maybe some of you know about that cartoon of Peter Steiner in the New Yorker in 1993. The caption says, “On the internet, nobody knows you’re a dog.” That cartoon is eerily prescient, considering that dogs today post status updates using their Facebook accounts. The funny thing is, people actually love it if you’re a dog.

During iBlog 8, the first blog summit I attended, I enjoyed Carlo Ople’s talk. He’s the man behind the TV5 Facebook community, which now has 1.5 million fans, and www.thenewmedia.com. His talk was titled “Unboxing the true potential of your blog”.

Sweetspot

He showed us a nice Venn diagram showing the intersection of what you love, what you’re good at, and what makes money. It’s very much similar to the messages of serial entrepreneurs Barbara Winter, Jonathan Fields, and Chris Guillebeau.

Carlo said bloggers who want to make money out of their blogs should prepare media kits that contain info about the blog, traffic, rates, etc.

One of his key messages is this: “Walang basagan ng trip.” Ople wants to make money, tons of money, from his blog and website. But some people don’t like it. “Walang basagan ng trip” is just a way of telling them to mind their own business. Fair enough.

Mark Joseph Delgado is a young and energetic man who is very much into social media campaigns. He talked about “Creating a Blog Activation Campaign” and did it by finding parallels  in the movie Hunger Games, which is based on a book by Suzanne Collins.

He had five tips: 1) Have a purpose, 2) Connect with identity, 3) Choose your weapons, 4) Create alliances, and 5) Make sure they remember you.

Relationships and networks

I’m not going to talk about the movie because I thought it was lousy. What I got from Mark’s talk is that relationships and networks are always important. And you have to find out how to build these relationships and networks using online tools. Same principles, different tools. By the way, you can check out his site at http://www.mediactiv8.com/.

Jason Acidre is another young man who is still a puzzle to me. He is an SEO (search engine optimization) expert. And he’s a professional Counterstrike gamer too! He earns money just playing a game.

He talked about “Inbound Marketing”, which, according to him, can only be successful if we “continuously build more useful content and promote like hell”. I like that, “promote like hell”. I know some people who are shameless self-promoters. And they generally get the breaks even with zero talent. That’s the reality folks. With the little talent most of us have, shameless self-promotion is a good talent to have, provided we exert a little restraint and do it with taste.

Danilo Arao, professor of UP, also gave an excellent talk. His topic was “Blogging, social media, journalism: The use, misuse and abuse of freedom of expression”. It sounded like a thesis title. Nevertheless, the talk was learned and well-researched.

“i” for intelligent

Since many bloggers in the audience didn’t have a clue about responsible blogging, he presented a “Bloggers Code of Ethics” taken from cyberjournalist.net: 1) Be honest and fair, 2) Minimize harm, 3) Be accountable.

The letter “i” in iBlog, he said, should stand for “intelligent”. And one way to be intelligent about blogging is to have the “same standards for blogging and journalism.” Some bloggers, unfortunately, remain to be more obtuse than enlightened on the matter.

Tonyo Cruz, who talked about “Social Media for Social Good”, believes that blogging can be used for helping people and for promoting causes. He cited Typhoon Ondoy in 2009, the disasters in Cagayan de Oro and Iligan in 2011, and the Arab Spring in 2011 as events that triggered the compassion and activism of bloggers.

He exhorted bloggers to be good citizens, to teach others, to do it for a better future.

Deciphering the youth

From Lloyd Salas, a teenage blogger, I learned about “Youth and Blogging: The Next Generation of Bloggers Are Here”. Well, he certainly made me realize that there are many of them out there.

Have you heard about David Guison, Lissa Kahayon, and Kimpoy Feliciano? I don’t know them, and I’m not sure if knowing them will enrich my life. Now this one maybe is a matter of age. Oh well.

Boris Joaquin, Chief Marketing Officer of All Famous Asia Integrated Marketing, revealed what PR companies are looking for in a blog. They want four things: 1) Focus, 2) Activity and Engagement, 3) Strong Readership, 4) Originality.

I have problems with the first one. I don’t want to focus on one thing on my blog. It’s boring. It’s a matter of taste, I guess, and it’s a matter of what I want to do with my blog. In any case, this blog is still an experiment, and I don’t want PR companies meddling with my blog for now.

How important is grammar?

Interestingly, Boris talked about watching your grammar and language. I’ve seen popular blogs with terrible grammar. I also once came across the blog of one intelligent actor. Quite an interesting blog, but for some reason, the blogger actor refuses to use capital letters at the beginning of sentences. It’s irritating. It isn’t cute. I stopped reading the blog after two articles.

I just find what Boris said ironic. If PR companies look for engagement and eyeballs, then why bother with grammar at all? Grammar is not a problem with the readers of some popular bloggers. I think bloggers should worry more about engagement than grammar.

And if you must know the magic numbers that PR companies are looking for, Boris suggests: 100 unique daily visitors, 10,000 viewers a month, and 10,000 to 20,000 hits a month.

Now I don’t have that many relatives. So you may want to help me out here.

There are many other speakers I haven’t included because I only attended day one of the summit. But I guess this is enough for now.

Let’s party

Let me end with an analogy for social media by David Meerman Scott, a marketing expert.

“If you follow my metaphor of the web as a city, then think of social media and the ways that people interact on blogs, forums, and social networking sites as the bars, private clubs, and cocktail parties of the city,” he said in his book The New Rules of PR and Marketing.

He goes on to say that “Viewing the web as a sprawling city where social media are the places people congregate to have fun helps us make sense of how marketers can best use the tools of social media.”

No wonder we find all sorts of people in blogs. And that’s why we stay to read their thoughts or go somewhere else.

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The power of AND: A PLDT executive’s take on success

Posted in entrepreneurship, learning, optimal performance on March 5, 2012 by gohelpyourself

And the winner is... "AND"! (Photo by Svilen Milev, taken from http://www.sxc.hu).

By Anthony O. Alcantara

We all face hard decisions.

Would you choose to be a high-flying executive capable of leaping mountains of profits in a single bound? Or would you rather be a nurturing parent who is always there for the kids on important school events?

Would you want to be a successful singer? Or would you want to be an impassioned and influential activist?

You can’t have your cake and eat it too, right?

But that’s what author Jim Collins says is the “tyranny of the OR”. You either eat like a pig, be happy, and be very fat, or eat like an ascetic monk, be svelte like Angelina Jolie, and be miserably hungry.

Butch Jimenez, Retail Business Group Head and HR Group Head, wonders why not too many people have the mindset of “and”.

Eat like a pig and be svelte like Angelina Jolie.

Be a rock star executive and be a supportive parent.

Be a popular singing Youtube sensation and an activist willing to pick fights for the sake of justice.

Credentials

Jimenez was one of the Ten Outstanding Young Persons of the World Award (TOYP) for Cultural Achievement by the Junior Chamber International 1999 in Cannes, France. He also received the prestigious Ten Outstanding Young Men (TOYM) Award for Multi-Media Achievement in 1998.

He produced award-winning films such as Jose Rizal and Muro Ami. Monster Radio RX-93.1, Trumpets Theater Company, and GMA Films became huge successes under his watch.

And as one of the speakers during the recent “Winning Disciplines for Success” seminar of Francis Kong at SMX, he certainly demonstrated how the use of the word “and” forces us to think and to be more creative. He said it “allows us to be extraordinary”. It allows us to achieve “the impossible.”

I think it’s like John F. Kennedy’s decision to have someone land on the moon. It shows how being “unrealistic” can move mountains. “What? Land on the moon? Are you crazy? We don’t have the technology. We don’t have the money. We don’t have support.” In the end, the dream became a monumental and historic success.

Jobs’s legacy

Jimenez also cited the late Steve Jobs as someone who appreciated the use of “and”. Jobs told his team he wanted a device for storing music, iPod, and an online store for selling music, iTunes. His team said they can make an iPod, but since downloading music was generally free at that time, you couldn’t make money from the music. Still, Jobs insisted, “Let’s sell iPod and sell the music for the device through iTunes.” Now Apple is reaping billions from iPod sales and music downloads from iTunes.

For Jobs, it is form and function, not form or function.

So, in a nutshell, Jimenez tells us that “and” brings us to the top. He believes the word “but” is for below-average people, and “or” sets us up for mediocrity.

During the seminar, he also shared three principles for building leadership success:

1. authority
2. accountability
3. humility

Right timing

You don’t just have to earn your authority. You have to be patient, too. He told the story of David in the Bible. David had two chances to kill Saul so he could become king. Yet he said his promotion should come at the right time.

As for accountability, Jimenez said we should strive to become the go-to guy.

“You have to have a ‘yes’ face, the ‘yes’ attitude,” he said. Unfortunately, many have a “no” face — people who say “no” with their faces even before they have the chance to hear what you have to say.

On humility, Jimenez recommended reading the book Good to Great, that wonderful book by Jim Collins, who, I think, is a freak. Collins monitors the exact amount of time he spends on sleeping, writing, reading, etc., and records them meticulously on a spreadsheet. Talk about discipline. But then Collins is an admirable freak.

Iconoclastic

Anyway, Jimenez said the book, which is based on years of research, teaches us that “you build greatness by applying a blend of humility and professional will.” He also recommends the book iCon Steve Jobs.

Jobs, who is known for being overbearing, has mellowed over the years and, in an act of great humility, has acknowledged the contributions of his people.

And, finally, Jimenez recommends three experiences that people have to try.

1. Own your own business.
2. Become an employee.
3. Lead a volunteer organization.

Valuable lessons

He has accomplished all these and has learned and profited from his experiences. For him, owning your own business will teach you how to lead and manage an enterprise. Becoming an employee will teach you what it feels like to be an employee and how you can contribute to the organization. And leading a volunteer organization will teach you how to lead people without paying them.

Of course there are a lot of other lessons to be learned. Everyone can certainly benefit from these.

But before you quit your job and appoint yourself CEO of I and Me, Inc., think of Jimenez’s advice on the power of “and”. Maybe then you can say, “I am a business owner and an employee and a leader of a volunteer organization.”

It may work.

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(Note: You may wonder why Butch Jimenez has a separate story. Three reasons: 1) I am more into business and self-improvement, especially since I’m an avid reader of business books and I’m always looking for ways to improve myself, 2) I have no background in making movies as the other seminar speakers Jeric and Paul Soriano, though I can relate to their messages in the seminar and I like watching well-made movies, 3) I am not really a fitness buff like the speaker Dyan Castillejo, though I try to keep myself fit and I have a black belt in Aikido. Mr. Jimenez is also one of the sponsors in my wedding. He did not ask me to write this, though. I just hope he likes it. Ok, I think I’m over-explaining already. That’s it.)

What’s wrong with get-rich-quick schemes?

Posted in entrepreneurship, philosophy on June 25, 2011 by gohelpyourself

It's what you do and not what you have that makes you happy. (Photo courtesy of http://www.sxc.hu.)

By Anthony O. Alcantara

We’ve long been told that get-rich-quick schemes are evil. They lead to financial ruin. Those who offer these schemes in the guise of legitimate business ventures are armed with vacuums for sucking people’s money.

But these charlatans give get-rich-quick schemes a bad name. It’s not bad to get rich quick. If some people get rich quicker than some of our politicians, why deny them the accolade for the feat?

It’s a great challenge: How can you get rich quickly in a legitimate manner and without losing your soul?

I’ve heard of studies that prove money is not directly proportional to happiness. To a certain point, money does not result to more happiness. It’s actually the things you do that make you happy. It’s the time when you finished a gallon of yummy ube ice cream in 10 minutes, or the movie you watched with friends, or the pillow fights you had with your siblings, or the birth of your child that you reminisce. Not the wads of cash you withdrew from the ATM.

In that case, we get rich by investing in experiences and doing the things that we love to do.

Billionaires Carlos Slim, who is now the richest person in the world, Bill Gates, Warren Buffet and even Henry Sy of the SM Group all had their get-rich-quick schemes. They did things they loved to do, somehow got better at it, and in the end amassed obscene amounts of money that only mathematicians can fathom. There’s no need for “Pennies Envy” as I wrote earlier.

It’s another creativity exercise: How to get rich quickly, legitimately, and without losing one’s soul?

It calls for unconventional and somewhat unreasonable thinking.

For now, I’ll just enjoy my ice cream, and wait for my Eureka moment, if it ever comes. I hope you find your get-rich-quick scheme too.

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Book Reviews for Fully Booked Zine: Building Social Business and Gunn’s Golden Rules

Posted in book review/summary, entrepreneurship on October 27, 2010 by gohelpyourself

By Anthony O. Alcantara

I’m so glad my book reviews for the Fully Booked zine were published. And I’m ecstatic that the bespectacled likeness of my image, courtesy of photographer Wig Tysmans, was included on the contributors’ page. You can get a copy of the zine at Fully Booked stores. No, you don’t have to read my reviews, or even look at my picture. There’s a lot of other good stuff in the zine.

Special thanks to editor-in-chief Gabriella de la Rama-Talan, who gave me permission to post my reviews here.

Building Social Business: The New Kind of Capitalism that Serves Humanity’s Most Pressing Needs by Muhammad Yunus

Muhammad Yunus’s mission is to end poverty. Is he insane?

I’m not sure. But he’s succeeding so far. In his book, Building Social Business, he outlines his successes in Bangladesh and a few poverty spots in the United States. He has even enlisted the help of some big companies and universities in Germany, France, Japan, Singapore and the United States, among others.

Yunus, who won the Nobel Peace Prize in 2006 for developing the concept of microcredit and microfinance to help impoverished people, believes that his concept of a social business will someday put poverty in a museum, just like a relic of a dinosaur.

Yunus defines a social business as a business that seeks to solve a social problem–poverty, hunger, infant mortality, illiteracy, etc.–by using traditional concepts of business but with one crucial difference: no personal financial gain for its investors.

The social business has to be sustainable. Investors can only get back the amount they invested.

But why would anyone invest in a social business?

Well, Yunus says there’s a big flaw in capitalism as we know it today because of a “misrepresentation of human nature.” Humans, he argues, are not only born to engage in businesses to make money. They are also born to pursue noble and selfless interests.

Ending poverty may be a tad quixotic, but Yunus’s social business is such a powerful and compelling idea that some influential companies, universities and even governments have already embraced. Yunus may be on to something here.

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Gunn’s Golden Rules: Life’s Little Lessons for Making it Work by Tim Gunn

Impeccably dressed, well-mannered and punctilious about etiquette and decency. That’s how many people would describe Tim Gunn of Project Runway fame. And that’s the image he projects in his book, Gunn’s Golden Rules.

He intended his book to be like a lecture to students in a classroom. Indeed he dishes out some sensible advice to would-be fashion designers.

For instance, Rule 1: Make It Work! That’s the advice he often gives to contestants at Project Runway. It’s a call to be creative and flexible.

Some rules appear to be a rehash of advice from other motivational speakers and popular management gurus, like Rule 16: Take Risks! Playing It Safe Is Never Really Safe. Others appear mysterious until you see that it’s just a practical tenet of life, such as Rule 12: Don’t Lose Your Sense of Smell. It simply means “Never lose your sense of good taste or good judgment.”

One thing I admire about Tim is his keen sense of decency and proper behavior. He’d open doors for anyone. He epitomizes the true gentleman, even though he is gay. With diplomatic grace, he exposes the rottenness of some of the rich and famous who have this bloated sense of entitlement. Indeed the stories that accompany his rules reflect the richness and insanity of people in the fashion industry.

His writing though is a bit too breezy and at times unintentionally condescending, which is understandable since he writes as if he’s teaching a class. But then if I meet Tim, I’d definitely open the door wide for him.

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Why invest in the stock market?

Posted in entrepreneurship, personal finance on July 31, 2010 by gohelpyourself

For long-term investing, the stock market is better than having money in the bank or investing in risky businesses. (photo courtesy of http://www.sxc.hu.)

by Mary Louise M. Alcantara and Anthony O. Alcantara

If you ask people for a list of what they would invest in if they had a million pesos, the stock market would probably not make the cut.

A PSP or Gameboy console would probably get a better ranking. But that’s because, for most people, the stock market is as inscrutable as the Hammurabi Code.

The stock market pretty much runs like your regular neighborhood public market. Let’s say you want to buy a plump tilapia that you can stuff with tomatoes and onions and grill using your brand new electric griller.

You go to the fish section and see a promising candidate on top of the pile. You check out her skin. You look at her eyes to see if they’re clear and not cloudy. You check if the flesh is firm. You sniff her for the right fishy aroma. This is it, you say to yourself… your perfect candidate for dinner.

In the stock market, you deal with companies instead of fish, though they could smell fishy sometimes, especially if they’re run by unscrupulous businessmen. You buy company stocks, which entitle you to profits, dividends, and partial ownership of the company.

Simply put, it’s just like buying and selling anything. We believe most people, like those who buy and sell cellular phones, have transferable skills that could be applied in investing in the stock market.

But there’s a learning curve. If you could muster some interest and genuine curiosity, you can definitely learn enough to be confident to invest in the stock market.

Ways to earn from the stock market

There are two ways you can earn from investing in stocks: dividends and capital appreciation.

When you invest in the stocks of a certain company, you become part owner of that company. For instance, if you own shares equivalent to 10 percent of a company, then you have the rights to 10 percent of the profits of that company.

When a company earns a profit, and the board decides to retain only a certain amount for expansion, dividends, which are expressed in pesos per share, may be given out to stockholders.

Capital appreciation is the increase in the value of the stocks or shares that you own. For example, if you invested P100 in a company, after five years, the value of that investment can become P150. That’s an increase of 50 percent in five years.

And why would the value increase? Well, just like in the neighborhood public market, where the price of tilapia fluctuates with changes in demand and supply, the value of your shares fluctuates, too.

Fortunately for really well-run companies with a good track record, they increase their value significantly over the years. The stock’s real value, or the actual cost, and perceived value, or the value that people assign to the stock, determines the price of the stock.

Invest online

The easiest way to invest in the stock market is by having an online stock broker. So far, the best and biggest online stock broker in the Philippines is Citiseconline. We have to admit that one of us knows one of the VPs of the company, but we’ve done our research. Please let us know if there is a better online stock broker.

Citisec’s website (www.citiseconline.com) lists everything you need to know to get started. It answers all your questions about stock market investing. All forms are downloadable. You just visit their office to submit the forms and other requirements, and deposit an opening fund. You can do this through BDO, BPI, Security Bank or HSBC.

One such product that we recommend is Citiseconline’s EIP or Easy Investment Program. With at least Php5,000, you can start investing.

Under EIP, you can invest in great companies that Citiseconline recommends. They are:

Ayala Land Inc.

Bank of the Philippine Islands

Jollibee Foods Corp.

Manila Water Co. Inc.

SM Prime Holdings, Inc.

Philippine Long Distance Telephone Co.

You can deposit Php5,000, or any amount you choose, every month to your Citiseconline account. Then you just pick which stocks you want to invest in among the six companies mentioned.

Citiseconline believes these companies are the best picks for long-term investing, which means 10 or more years. Through peso cost averaging, you will minimize the effects of fluctuations in the stock price.

Since we don’t intend this article to be exhaustive, and since the details are best explained by Citiseconline’s experts, we recommend that you check out Citiseconline’s website (www.citiseconline.com).

It would be best if you attend the company’s free seminars. They even offer free sandwiches and drinks, too.

Have an open mind and give the stock market a chance. It’s one of the largely-untapped investment tools in the country. And it may be your ticket to riches.

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4 things I learned from a freelance writing workshop

Posted in entrepreneurship, learning on April 27, 2010 by gohelpyourself

Writing is a joy. But just like anything that involves thinking, it requires discipline, too. (photo courtesy of http://www.sxc.hu)

By Anthony O. Alcantara
Becoming a freelance writer has a certain appeal. Anyone can probably become one. But not everyone would want to, and not everyone can become good writers. At least, not at first.

Though I have some writing experience, going full time as a freelance writer is beyond my ken. So I sought the experts.

Recently I attended a workshop called “How to Jumpstart your Freelance Writing Career.” It was conducted by three young ladies named Ana Santos, Nikka Sarthou, and Niña Terol-Zialcita. They formed this group called the Writer’s Block Philippines.

They don’t teach you how to cure writer’s block, but they do teach you how to write well and how to market yourself.

Marketing myself as a writer is what interested me most. And finding more profitable writing jobs is another. I’ve long known that freelance writing for magazines and newspapers won’t likely give you that BMW. There must be more.

Here are the things that I learned, or relearned, during the workshop.

1. “It’s who you know.”

I knew this all along, but Wanggo Gallaga, who was a guest speaker during the workshop, delivered it as a profound truth. It’s different when you write for a company magazine, and I’ve only written two feature articles for a newspaper in the last eight years.

I never realized that it is a basic tenet of freelance writing. Sending your stories to an editor who does not know you is almost as futile as sending a letter to Santa Claus. I’ve tried both.

So what do you do? Use your network. I found the exercise “Circle of Friends” useful. It starts with your inner circle of close friends, then your not-so-close friends, and then your acquaintances. Now I could picture where to start tapping my contacts.

2. Opportunities abound in writing for corporations.

I’ve seen crap emanate from a certain PR company that charges P10,000 for a press release that will only be read by the editor’s wastebasket.

I’m not bragging, but at least I know I can write better than some PR agency writers out there. And there lies the opportunity. Advertising agencies, PR agencies, marketing outfits are all looking for freelance writers.

3. You have to develop the mindset of an entrepreneur.

The only successful business I had was my real estate venture in a Millionaires Game session a long time ago. It was successful for about 30 minutes before going bankrupt. Anyway, my background didn’t give me the chance to exercise any entrepreneurial skills.

What I learned in the workshop is that a freelance writer must also be a savvy entrepreneur. If you can’t sell your skills as a writer, you can never become a full-time writer.

That’s what I hope to develop. Aside from my circle of friends and the untapped opportunities around, nourishing this mindset will help lot.

4. You kindle your creativity by interacting with other people.

Being with people who are on the same quest as you are can help you gather information you may not get elsewhere. You also make connections with people, information and ideas.

I guess creativity expert Edward Glassman‘s findings in his recent survey can explain this. He found that the biggest factor in making people more creative is “other people.” Indeed, interaction with other people who have different views and ideas can help create an environment conducive to creative thought. And that’s what the workshop created: an environment for creativity.

Come to think of it, it’s the same with everything else in life. It’s who you know that gets you to your destination. Looking for untapped opportunities helps you get that promotion. Having the mindset of an entrepreneur makes you sensitive to these opportunities. Interacting with people helps you to think creatively about a thorny problem.

And sometimes, it takes a workshop for you to realize these things.

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How to innovate like Google

Posted in entrepreneurship with tags , on August 4, 2008 by gohelpyourself

google

After a seven-year hiatus, my byline has made a comeback in the Philippines’ most widely-read newspaper. It certainly feels good. Thanks to the kindness of Ms. Margie Quimpo-Espino, one of the esteemed editors of the Philippine Daily Inquirer.

Here’s an excerpt of what I wrote about Google’s innovation strategy. Just click on the link to read the whole article. After reading, you can come back to my blog and perhaps share what you think about innovation.

“Interesting case of Google as an innovator”

By Anthony O. Alcantara
Philippine Daily Inquirer
First Posted 00:16:00 08/04/2008

MANILA, Philippines–Of all the companies that embody innovation, Google presents an interesting case.

Barely 10 years old, it has grown into a behemoth that reflects its imperial ambitions and equally ambitious mission “to organize the world’s information and make it universally accessible and useful.”

Clearly, Google must be doing many things right. In an article in the April 2008 issue of Harvard Business Review by Bala Iyer and Thomas H. Davenport entitled “Reverse Engineering Google’s Innovation Machine,” Google’s innovation strategy was dissected and opened up for scrutiny.

Other companies can learn a lot from Google. The following six key attributes of Google’s innovation system may be worth a look.

Click the link or copy and paste it to your navigation bar to read more:

http://business.inquirer.net/money/features/view/20080804-152445/Interesting-case-of-Google-as-an-innovator

AOA